Bread and circus entertainment was a method used in ancient Rome in order to get the citizens of Rome to like the government and not revolt. The Roman's would allow citizens to come to the gladiator matches for free and while there receive a free meal (bread). The only thing in today's society that is close to that is probably a movie theater even though you have to pay for both the film and for food.
http://www.youtube.com/watch?v=rkB9OT2XVvA
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